Sales leaders today face increasing complexity: fragmented methodologies, inconsistent performance, and rising pressure to forecast accurately while adapting to AI and changing buyer behaviour. The Sales Management Methodology Playbook by Hannah Hally addresses these challenges with a clear, practical, and scalable framework designed for modern sales organisations.
Built on 17 years of senior leadership experience in the UK tech industry, the book brings together widely used approaches such as SPIN, MEDDICC, Challenger, and consultative selling into one unified operating system. Rather than treating these methods as isolated tools, Hally shows sales leaders how to align them into a repeatable model that drives clarity, consistency, and sustainable growth.
Written for Sales Directors, frontline managers, and revenue leaders, The Sales Management Methodology Playbook focuses on execution as much as strategy. It provides practical guidance on strengthening discovery and qualification, improving pipeline quality, reducing forecast noise, and developing confident coaching skills that lead to measurable behaviour change. The book also explores how AI can be integrated thoughtfully to support productivity, decision-making, and sales leadership—without losing human judgment.
What sets the playbook apart is its hands-on approach. Readers gain access to templates, scorecards, scripts, and structured meeting frameworks that can be applied immediately inside real sales teams. The result is a disciplined, predictable sales operation built on evidence rather than intuition.
Alongside the book, Hannah Hally is also the creator of The Business Book Club, a podcast platform designed to make personal development and leadership learning accessible and actionable. The platform includes three interconnected series: 5-Minute Summaries, Icons of Influence, and Leadership Unpacked, each aimed at helping professionals turn insight into action in real-world business and leadership contexts.
Book Information
Author: Hannah Hally
Genre: Business, Sales Leadership, Management, Professional Development
Availability: Available on Amazon
Book link: https://www.amazon.com/Sales-Management-Methodology-Playbook-Step-ebook/dp/B0G72N3HFM